B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- segmentation lower opt out rates for email marketers using segmentation (2023)
28% of email marketers that practice segmentation report lower opt-out or unsubscribe rates.
- Secondary citation with original study source and timeframe not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
engagepulse.io
Primary
Tier C
https://engagepulse.io/2023/07/31/nurturing-leads-with-drip-campaigns-the-art-of-timed-engagement/ ↗
Source Article
Nurturing Leads with Drip Campaigns: The Art of Timed Engagement
In today’s digital age, marketing has shifted its stance from broad-stroke campaigns to tailored, precise strategies that cater to individual user behaviors and preferences. One of the most effective techniques that have emerged is the drip campaign. Drip campaigns, aptly named for their methodical,…
Original Research
engagepulse.io
· Original study ↗
Methodology
Secondary citation; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers using segmentation: 28% segmentation lower opt out rates. Source: engagepulse.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-segmentation-28-percent-lower-unsubscribes
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<blockquote cite="https://lighthousedata.io/data/email-segmentation-28-percent-lower-unsubscribes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- segmentation lower opt out rates for email marketers using segmentation<br><small>Source: engagepulse.io (2023) · <a href="https://lighthousedata.io/data/email-segmentation-28-percent-lower-unsubscribes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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