B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of companies rating email roi excellent or good for Companies (email marketing ROI raters) (2025)
73% of companies rate email as 'excellent' or 'good' for ROI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://limitless.center/email-marketing-best-practices-for-financial-services-firms-a-technique-bas… ↗
Source Article
Email Marketing Best Practices for Financial Services Firms: A Technique-Based Approach
Introduction: The Power of Email Marketing in Financial Services
Email marketing remains a cornerstone for financial services firms, offering a direct, cost-effective way to build trust, educate clients, and drive engagement in a highly regulated industry. With an average ROI of 4200% according to t…
Original Research
Econsultancy
· Original study ↗
Methodology
Survey-based rating of email as an ROI channel; cited in article to Econsultancy. No year or sample size stated in citing article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (email marketing ROI raters): 73% share of companies rating email roi excellent or good. Source: Econsultancy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-roi-rated-excellent-or-good-73
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<blockquote cite="https://lighthousedata.io/data/email-roi-rated-excellent-or-good-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of companies rating email roi excellent or good for Companies (email marketing ROI raters)<br><small>Source: Econsultancy (2025) · <a href="https://lighthousedata.io/data/email-roi-rated-excellent-or-good-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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