B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- email revenue share of online fundraising for Nonprofit online fundraising (2025)
Email revenue accounted for 14% of online fundraising for nonprofits.
- Email revenue share fell 4% compared to the prior period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier C
https://www.rallycorp.com/blog/3-myths-3-truths-text-messaging ↗
Source Article
3 Myths and 3 Truths About Text Messaging for Nonprofits
3 Myths and 3 Truths About Text Messaging for Nonprofits
There are a lot of misconceptions about text messaging. The reality is it can be an extremely effective way to build relationships and connect with supporters. We believe it’s perfect for nonprofits.
But you need to understand the truths and t…
Original Research
M+R
· Original study ↗
Methodology
Cited from the M+R Benchmarks Study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit online fundraising: 14% email revenue share of online fundraising. Source: M+R (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-14-percent-online-fundraising
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<blockquote cite="https://lighthousedata.io/data/email-revenue-14-percent-online-fundraising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email revenue share of online fundraising for Nonprofit online fundraising<br><small>Source: M+R (2025) · <a href="https://lighthousedata.io/data/email-revenue-14-percent-online-fundraising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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