90% -- email usage rate for retention for U.S. marketers (2026)

Name: Email Usage Rate For Retention Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2026 · Semrush

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Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

U.S. marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Semrush Primary Tier C

https://ecommerceboost.io/uncategorized/what-is-customer-retention-management/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

What Is Customer Retention Management? a 2026 Guide

Customer retention management is the system a brand uses to keep existing customers buying, and it matters because a 5% increase in customer retention can boost company revenue by 25% to 95%. In practice, it's not a loyalty perk or a nice support policy. It's a revenue process built to maximize valu…

Original Research

Semrush · Original study ↗

Methodology

Cited via Semrush's retention statistics roundup.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

U.S. marketers: 90% email usage rate for retention. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-retention-usage-us-marketers

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<blockquote cite="https://lighthousedata.io/data/email-retention-usage-us-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email usage rate for retention for U.S. marketers<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/email-retention-usage-us-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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