B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.3%
0.3% -- email marketing response rate for US email marketing (2021)
A survey in the US reported a 0.3% response rate for email marketing.
- Cites a US survey without specific survey name or methodology details
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Precision ProCo
Primary
Tier C
https://precisionproco.co.uk/blog/busting-direct-mail-myths ↗
Source Article
Busting Direct Mail Myths
Busting Direct Mail Myths
There are lots of myths about the value of direct mailing – let’s start unpicking them one by one.
Direct mail is delivered on the back of unicorns who fly through the air and land in a cloud of fairy dust on the doorstep.
Ok perhaps we’re telling a few tall tales there, bu…
Original Research
Precision ProCo
· Original study ↗
Methodology
US survey cited as comparison baseline for direct mail response rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US email marketing: 0.3% email marketing response rate. Source: Precision ProCo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-us-comparison
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-us-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- email marketing response rate for US email marketing<br><small>Source: Precision ProCo (2021) · <a href="https://lighthousedata.io/data/email-response-rate-us-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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