B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- email response rate prospect list for email (2022)
According to the Direct Marketing Association, email marketing to a prospect list achieves a 1% response rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier C
https://myvolly.com/how-to-use-direct-mail-to-inspire-a-home-loan/ ↗
Source Article
How to Use Direct Mail to Inspire a Home Loan - Volly
How to Use Direct Mail to Inspire a Home Loan
Plummeting mortgage application volume, stubbornly high interest rates, surging inflation—these trends have grabbed the top headlines on leading industry websites during the first eight months of 2022.
Yes, the current housing market is one of the most c…
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Cited from Direct Marketing Association research via Volly blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email: 1% email response rate prospect list. Source: Direct Marketing Association (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-prospect-list
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-prospect-list" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email response rate prospect list for email<br><small>Source: Direct Marketing Association (2022) · <a href="https://lighthousedata.io/data/email-response-rate-prospect-list" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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