B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.12%
0.12% -- email response rate for email marketing (2023)
Email marketing response rate was 0.12% according to the Direct Marketing Association's 2023 Response Rate Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Direct Marketing Association
Primary
Tier B
https://mosaic.buzz/direct-mail-marketing-best-practices/ ↗
Source Article
Direct Mail Marketing
At MOSAIC, we understand the evolving landscape of marketing strategies. While digital marketing has come to the forefront, direct mail remains a powerful marketing tool for rounding out campaigns, reaching their target audience in a way that digital cannot. Today, it is best practice to integrate d…
Also cited by
2026-09-23
2026-09-23
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Cited from Direct Marketing Association 2023 Response Rate Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 0.12% | |
| 2013 | 0.12% | 0% |
| 2017 | 0.6% | +400.0% |
| 2017 | 0.12% | -80.0% |
| 2018 | 0.6% | +400.0% |
| 2020 | 0.12% | -80.0% |
| 2021 | 0.6% | +400.0% |
| 2023 (current) | 0.12% | -80.0% |
| 2025 | 0.6% | +400.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 0.12% email response rate. Source: Direct Marketing Association (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-dma-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-dma-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- email response rate for email marketing<br><small>Source: Direct Marketing Association (2023) · <a href="https://lighthousedata.io/data/email-response-rate-dma-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.