B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.1%
0.1% -- email response rate for email campaigns (2025)
Email marketing achieves an average response rate of 0.1%.
- Cited from Data & Marketing Association
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association
Primary
Tier B
https://postmarkr.com/blog/all-on-4-full-arch-marketing ↗
Source Article
Direct Mail Marketing for Dentists: Complete Guide
Every week, another dental marketing guru declares direct mail dead. And every week, practices like Patuxent Dental quietly add another 200 new patients to their books using postcards—the same "obsolete" channel those experts dismissed.
The disconnect isn't surprising. Digital marketing dominates in…
Original Research
Data & Marketing Association
· Original study ↗
Methodology
Cited from Data & Marketing Association as comparison to direct mail
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 0.12% | |
| 2025 (current) | 0.12% | 0% |
| 2025 (current) | 0.1% | -16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns: 0.1% email response rate. Source: Data & Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-comparison
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- email response rate for email campaigns<br><small>Source: Data & Marketing Association (2025) · <a href="https://lighthousedata.io/data/email-response-rate-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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