B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- email response rate for Email messages (2022)
Email response rate is approximately 6% in comparison to SMS response rates.
- Secondary citation of Gartner report 'Tap Into The Marketing Power of SMS' by Chris Pemberton
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://blog.glia.com/how-to-improve-collections-through-seamless-interactions/?utm_source=twitter&u… ↗
Source Article
How to Improve Collections Through Seamless Interactions - Glia Blog
Digital Customer Service with SMS, Secure Messaging, and Voice Improve Collections
From simple missed payments to seriously overdue debt, collections conversations often cause anxiety for both customers/members and service representatives. This is where providing a seamless engagement experience can…
Original Research
Gartner
· Original study ↗
Methodology
Email response rate cited by Gartner (via Glia blog) as the comparison figure against the 45% SMS response rate; article gives no date for the stat, so collection year 2022 used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 6% | |
| 2017 | 6% | 0% |
| 2022 (current) | 6% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email messages: 6% email response rate. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-6-percent-gartner-comparison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-6-percent-gartner-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email response rate for Email messages<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/email-response-rate-6-percent-gartner-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.