B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- email response rate for Email marketing channel (2026)
Email response rates average around 6%.
- No primary research source cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stackcyber.com
Primary
Tier C
https://stackcyber.com/posts/gift-card-scam ↗
Source Article
Boss Gift Card Scams: How to Protect Your Business
Boss Gift Card Scams Target Business
Originally Published: March 6, 2026
Last Updated: June 9, 2026
By Tracey Birkenhauer, journalist and Chief Impact Officer, STACK Cybersecurity
Ruth had only been at the company for three days when the text arrived.
“Hi Ruth, this is Damian. Are you available?”
Da…
Original Research
stackcyber.com
· Original study ↗
Methodology
Presented as a comparison benchmark to SMS rates; no original study attributed by the publisher.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 0.1% | |
| 2026 (current) | 6% | +5900.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing channel: 6% email response rate. Source: stackcyber.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email response rate for Email marketing channel<br><small>Source: stackcyber.com (2026) · <a href="https://lighthousedata.io/data/email-response-rate-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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