B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.12%
0.12% -- email response rate for email marketing (US) (2023)
Email achieves an average response rate of 0.12% according to the ANA/DMA Response Rate Report (2023).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association / ANA
Primary
Tier A
https://adwave.com/resources/auto-dealership-advertising-driving-showroom-traffic ↗
Source Article
Auto Dealership Advertising: Driving Showroom Traffic (2026)
Original Research
Data & Marketing Association / ANA
· Original study ↗
Methodology
ANA/DMA Response Rate Report, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing (US): 0.12% email response rate. Source: Data & Marketing Association / ANA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-2023
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- email response rate for email marketing (US)<br><small>Source: Data & Marketing Association / ANA (2023) · <a href="https://lighthousedata.io/data/email-response-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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