B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email response rate for Email (2023)
Response rates for emails are estimated at 20%.
- Estimated figure derived in comparison to open rates
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
terragongroup.com
Primary
Tier C
https://terragongroup.com/why-businesses-should-adopt-whatsapp-business-api-for-otp-delivery/ ↗
Source Article
Adopt WhatsApp Business API for OTP Delivery
MAY 23, 2023
As more businesses move towards digitalization, the need for a reliable and secure method of authenticating customer’s identity and transactions via various platforms is increasingly important. The use of One-Time Passwords (OTPs) for verification is commonly used in a variety of indust…
Original Research
terragongroup.com
· Original study ↗
Methodology
Estimated figure
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email: 20% email response rate. Source: terragongroup.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email response rate for Email<br><small>Source: terragongroup.com (2023) · <a href="https://lighthousedata.io/data/email-response-rate-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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