B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- conversion likelihood lift from email replies for B2B email prospects (2025)
Prospects who reply to emails within five days are 21% more likely to convert.
- Applies specifically to prospects who reply to emails within five days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gong.io
Primary
Tier C
https://noirdove.com/the-death-of-open-rates-how-to-measure-email-success-in-2025/ ↗
Source Article
The Death of Open Rates: New Metrics for Email Success in 2025
For years, open rates have been the go-to metric for email marketers. A high open rate was like a badge of honor. It meant that your subject line worked, your timing was on point, and your audience engaged with your emails. But in 2025, relying on open rates is like measuring the success of a movie …
Original Research
Gong.io
· Original study ↗
Methodology
Cited Gong.io data via 2025 article; prospects who reply to emails within five days are 21% more likely to convert; study year not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email prospects: 21% conversion likelihood lift from email replies. Source: Gong.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-reply-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-reply-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- conversion likelihood lift from email replies for B2B email prospects<br><small>Source: Gong.io (2025) · <a href="https://lighthousedata.io/data/email-reply-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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