B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.7%
5.7% -- donation completion lift for nonprofit donation recovery email reminders (2026)
Fundraise Up found that sending a donation recovery email reminder within one hour of cart/donation form abandonment increased completion by 5.7%.
- Lift was achieved solely through timing without changing the reminder message itself
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Fundraise Up
Primary
Tier B
https://www.rallycorp.com/blog/what-shopify-knows-about-your-donation-form-that-you-dont ↗
Source Article
What Shopify Knows About Your Donation Form That You Don't
What Shopify Knows About Your Donation Form That You Don't
If your nonprofit ran a Shopify store and 80% of shoppers walked away from a full cart, you'd panic. You'd hire a consultant. You'd run experiments until 3 a.m.
Here's the thing: that's already happening on your donation form. You just can't…
Original Research
Fundraise Up
· Original study ↗
Methodology
Published experiment by Fundraise Up on reminder timing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit donation recovery email reminders: 5.7% donation completion lift. Source: Fundraise Up (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-reminder-timing-lift-5-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-reminder-timing-lift-5-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.7%</strong> -- donation completion lift for nonprofit donation recovery email reminders<br><small>Source: Fundraise Up (2026) · <a href="https://lighthousedata.io/data/email-reminder-timing-lift-5-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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