B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- share of shoppers most influenced by email promotions for holiday shoppers (2025)

Name: Share Of Shoppers Most Influenced By Email Promotions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-23

2025 · n=3,000 · GumGum

30% of global holiday shoppers surveyed stated that email promotions influence their buying the most.

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Attribution: GumGum View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

holiday shoppers

Sample Size

3,000

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

GumGum Primary Tier A

https://es.gumgum.com/press-releases/na-holiday-release-2 ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds

GumGum, the contextual-first technology leader, today released the second installment of findings from its global holiday shopping survey of 3,000 consumers across the U.S., UK, Canada, Germany, Belgium, and Australia. While the first release spotlighted overall budgets and consumer caution, this ne…

Original Research

GumGum · Original study ↗

Methodology

Global holiday shopping survey

Methodology documented

Segmentation

IndustryRetail RegionNorth America RoleAll marketers Channelemail

Cite this stat

Plain Text

holiday shoppers: 30% share of shoppers most influenced by email promotions. Source: GumGum (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-promotions-influence-30-pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-promotions-influence-30-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of shoppers most influenced by email promotions for holiday shoppers<br><small>Source: GumGum (2025) · <a href="https://lighthousedata.io/data/email-promotions-influence-30-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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