B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of marketers using email as primary tactic for marketers (2023)
Almost 90% of surveyed marketers consider email marketing to be their primary tactic.
- The source specifies 'almost 90%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foundcoo.com
Primary
Tier C
https://www.foundcoo.com/blog/what-are-the-marketing-trends-for-2023-rtjrw ↗
Source Article
Key Marketing Trends for 2023 Every Business Should Know
Key Marketing Trends for 2023 Every Business Should Know
We are seeing an explosion in the rate of transformation in every aspect of our lives from the daily developments in the Ukraine war, to the jockeying in position between Facebook and TikTok, and a Twitter shakeup that could blow up the servic…
Original Research
foundcoo.com
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% share of marketers using email as primary tactic. Source: foundcoo.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-primary-tactic-90pct
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<blockquote cite="https://lighthousedata.io/data/email-primary-tactic-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers using email as primary tactic for marketers<br><small>Source: foundcoo.com (2023) · <a href="https://lighthousedata.io/data/email-primary-tactic-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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