B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- percentage preferring email for permission based marketing for survey respondents (2026)
77% of ExactTarget email research survey respondents reported preferring email for permission-based marketing messages.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget
Primary
Tier C
http://rxmedicalweb.com/11900-the-importance-of-email-marketing/ ↗
Source Article
Authors
Original Research
ExactTarget
· Original study ↗
Methodology
ExactTarget email research survey, as cited by Rx Medical Web
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 77% percentage preferring email for permission based marketing. Source: ExactTarget (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-preferred-permission-marketing
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<blockquote cite="https://lighthousedata.io/data/email-preferred-permission-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- percentage preferring email for permission based marketing for survey respondents<br><small>Source: ExactTarget (2026) · <a href="https://lighthousedata.io/data/email-preferred-permission-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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