B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- email personalized product recommendations adoption rate for Retailers outside the Retail Personalization Index top 100 (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sailthru
Primary
Tier B
https://www.gra.world/sephora-and-nordstrom-are-tops-in-retail-personalization ↗
Source Article
Sephora and Nordstrom are tops in retail personalization - GRA
Sephora and Nordstrom are tops in retail personalization
Retailers Sephora and Nordstrom landed in the first and second spots, respectively, on Sailthru‘s third annual Retail Personalization Index that polled 1,500 consumers on cross-channel customer experiences.
The beauty retailer took the top spo…
Original Research
Sailthru
· Original study ↗
Methodology
Comparison group: unranked retailers in the Sailthru Retail Personalization Index; consumer poll of 1,500
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retailers outside the Retail Personalization Index top 100: 23% email personalized product recommendations adoption rate. Source: Sailthru (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-unranked-retailers-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-personalization-unranked-retailers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- email personalized product recommendations adoption rate for Retailers outside the Retail Personalization Index top 100<br><small>Source: Sailthru (2026) · <a href="https://lighthousedata.io/data/email-personalization-unranked-retailers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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