B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of email marketers prioritizing personalization for email marketers (2022)
55% of email marketers have made email personalization their priority.
- Statistic is cited in a marketing blog post without naming the primary study or survey methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/newsletter-design-examples ↗
Source Article
11 Inspirational Newsletter Design Examples + Types & Tips | Unlayer
Ideal Newsletter Design Size: Dimensions, Steps, and Tips
Trying to figure out the right dimensions for your newsletter design size? Say no more. This article has all the information that you’ll need.
Newsletter
You’re trying to create an email newsletter that’s a true masterpiece. One that stands o…
Original Research
unlayer.com
· Original study ↗
Methodology
Blog cites statistic without naming original publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers: 55% share of email marketers prioritizing personalization. Source: unlayer.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-priority-55
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<blockquote cite="https://lighthousedata.io/data/email-personalization-priority-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of email marketers prioritizing personalization for email marketers<br><small>Source: unlayer.com (2022) · <a href="https://lighthousedata.io/data/email-personalization-priority-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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