B Evidence Grade B Safe to Cite Dated

4.98%

4.98% -- email open rate shift for email body with personalization (2022)

Name: Email Open Rate Shift Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · Get Response

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Attribution: Get Response View source

Lighthouse Research Team

Last verified: 2026-08-21 · How we verify data →

Source verified Evidence graded

Value

4.98%

Unit

Percentage

Data Vintage

2022

Entity

email body with personalization

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (36)

Get Response Primary Tier B

https://emailidea.biz/blogs/how-much-email-personalization-recommended/ ↗

Confidence: 95/100 Vintage: 2022 Channel: Deep Crawl

Source Article

50+ Black Friday and Cyber Monday Email Subject Lines

Key takeaways ✨- Subject lines don’t stand alone. The “inbox envelope”—the sender name, subject line, and preview text—must work together. - Consider ditching overused, urgency-based tactics for creativity and honesty. - Consumers shop for others as much as themselves during the holidays, so typical…

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Original Research

Get Response · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

email body with personalization: 4.98% email open rate shift. Source: Get Response (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-ctr

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<blockquote cite="https://lighthousedata.io/data/email-personalization-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.98%</strong> -- email open rate shift for email body with personalization<br><small>Source: Get Response (2022) · <a href="https://lighthousedata.io/data/email-personalization-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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