B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- negative response rate to personalised email greetings for Email recipients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fox School of Business
Primary
Tier C
http://www.theemailguide.com/email-marketing/econsultancy-to-use-or-not-to-use-personalisation-in-em… ↗
Source Article
Econsultancy – To use or not to use personalisation in email marketing
Original Research
Fox School of Business
· Original study ↗
Methodology
Study by the Fox School of Business, as cited by Econsultancy article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email recipients: 95% negative response rate to personalised email greetings. Source: Fox School of Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalisation-negative-response-fox-school
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<blockquote cite="https://lighthousedata.io/data/email-personalisation-negative-response-fox-school" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- negative response rate to personalised email greetings for Email recipients<br><small>Source: Fox School of Business (2026) · <a href="https://lighthousedata.io/data/email-personalisation-negative-response-fox-school" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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