B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
9.5%
9.5% -- email reply rate for email outreach campaign (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplifa
Primary
Tier A
https://amplifa.ai/en/resources/sales-glossary/e-mail-outreach/ ↗
Source Article
Email Outreach – Sales Glossary | Amplifa
Email Outreach
Definition and Fundamentals
Email outreach in the B2B context describes the process of targeted, proactive contact with potential business partners or customers via electronic mail, with whom no direct business relationship previously existed. In contrast to traditional newsletter mar…
Original Research
Amplifa
· Original study ↗
Methodology
Reply rate of a 4-stage email sequence in a medium-sized manufacturer's email outreach campaign targeting Scandinavian markets.
Segmentation
Industrymarketing
Cite this stat
Plain Text
email outreach campaign: 9.5% email reply rate. Source: Amplifa (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-outreach-reply-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-outreach-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- email reply rate for email outreach campaign<br><small>Source: Amplifa (2022) · <a href="https://lighthousedata.io/data/email-outreach-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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