B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- share of email operations expected to be ai driven for marketing leaders (2026)
39% of marketing leaders expect 50–75% of their email operations to be AI-driven by the end of 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus & Validity
Primary
Tier B
https://better.email/solutions/enterprise ↗
Source Article
Better Email for Enterprise
Original Research
Litmus & Validity
· Original study ↗
Methodology
Cited from Litmus & Validity, The State of Email 2026; survey of marketing leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 39% share of email operations expected to be ai driven. Source: Litmus & Validity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-operations-ai-driven-2026
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<blockquote cite="https://lighthousedata.io/data/email-operations-ai-driven-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of email operations expected to be ai driven for marketing leaders<br><small>Source: Litmus & Validity (2026) · <a href="https://lighthousedata.io/data/email-operations-ai-driven-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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