B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- email opens on ios share for Email opens for a given client (marketers' email programs) (2021)
For a given client, the percentage of email opens occurring on iOS devices can vary between 30% and 50%.
- Varies by client between 30% and 50%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/privacy-is-finally-taking-centre-stage ↗
Source Article
Privacy is (finally) taking centre stage
Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being…
Original Research
Persado
· Original study ↗
Methodology
Range of 30%-50% reported; midpoint of 40% extracted. Persado estimate of the share of email opens on iOS devices expected to become unusable after Apple's iOS 15 Mail Privacy Protection rollout (September 2021).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email opens for a given client (marketers' email programs): 30% email opens on ios share. Source: Persado (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-opens-ios-share-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-opens-ios-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email opens on ios share for Email opens for a given client (marketers' email programs)<br><small>Source: Persado (2021) · <a href="https://lighthousedata.io/data/email-opens-ios-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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