B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- email open rates increase percentage for B2B companies that segment their email lists (2024)
B2B companies that segment their email lists experience an 80% increase in email open rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
B2B Rocket
Primary
Tier C
https://www.b2brocket.ai/blog-posts/the-power-of-lead-scoring-50-increase-in-sales-ready-leads ↗
Source Article
Increase Sales-Ready Leads: The Power of Lead Scoring
April 15, 2024
Sales Strategies
In B2B sales, finding promising leads is like mining for gems. Lead scoring and segmentation are the magic wands that help businesses identify the best prospects and tailor their approach.
Companies excelling at lead nurturing generate 50% more sales-ready leads at 33…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
business.com
https://www.business.com/
2026-08-16
brevo.com
https://www.brevo.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
designmodo.com
https://designmodo.com/
2026-08-16
Original Research
B2B Rocket
· Original study ↗
Methodology
Implicitly stated in the article
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies that segment their email lists: 80% email open rates increase percentage. Source: B2B Rocket (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rates-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rates-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email open rates increase percentage for B2B companies that segment their email lists<br><small>Source: B2B Rocket (2024) · <a href="https://lighthousedata.io/data/email-open-rates-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.