B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- email open rate decline for Email open rates (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Convince & Convert
Primary
Tier C
http://www.convinceandconvert.com/convince-convert/when-the-fonz-clicked-delete-email-has-jumped-the… ↗
Source Article
Convince and Convert: Social Media Strategy and Content Marketing Strategy
Original Research
Convince & Convert
· Original study ↗
Methodology
Approximate decline over the past year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email open rates: 50% email open rate decline. Source: Convince & Convert (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-decline
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email open rate decline for Email open rates<br><small>Source: Convince & Convert (2025) · <a href="https://lighthousedata.io/data/email-open-rate-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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