B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

2.48%

2.48% -- email only forms conversion rate for Email Opt In Forms (2026)

Name: Email Only Forms Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Claspo

Single-step, email-only opt-in forms achieve an average conversion rate of 2.48%.

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Attribution: Claspo View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

2.48%

Unit

Percentage

Data Vintage

2026

Entity

Email Opt In Forms

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Claspo Primary Tier C

https://claspo.io/templates/opt-in-form/ ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

Email Opt-In Form Templates | Convert More Opt-ins

Email capture Email opt-in form Capture emails you can use to stay in touch and drive future sales. With formats like popups, floating bars, and boxes — plus built-in choice fields — you can place opt-ins where they fit best and segment subscribers from the start. Turn visitors into opt-ins and sale…

Also cited by

shopify.com https://www.shopify.com/

2026-08-16

amraandelma.com https://www.amraandelma.com/

2026-08-16

Original Research

Claspo · Original study ↗

Methodology

Based on Claspo's insights from 779M impressions.

Segmentation

IndustryB2C RoleAll marketers Channelemail

Cite this stat

Plain Text

Email Opt In Forms: 2.48% email only forms conversion rate. Source: Claspo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-only-forms-conversion-rate

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<blockquote cite="https://lighthousedata.io/data/email-only-forms-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.48%</strong> -- email only forms conversion rate for Email Opt In Forms<br><small>Source: Claspo (2026) · <a href="https://lighthousedata.io/data/email-only-forms-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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