B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- email nurture presence in converted deals for Email nurture in converted B2B deals (2025)
Multi-touch analysis shows email nurture appears as a middle-funnel touchpoint in 70% to 85% of converted B2B deals.
- Reported as a range (70-85%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MyDigipal
Primary
Tier B
https://mydigipal.com/en/blog/multi-touch-attribution-models-complex-b2b-sales-beyond-last-click ↗
Source Article
Multi-touch attribution B2B beyond last-click | MyDigipal
The attribution crisis in B2B marketing
The average B2B technology purchase involves 27 touchpoints across 6-8 channels over a sales cycle spanning 3-6 months. Yet the majority of B2B marketing teams still rely on last-click attribution to measure channel performance and allocate budget. This is not…
Original Research
MyDigipal
· Original study ↗
Methodology
Range 70-85%; midpoint used
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email nurture in converted B2B deals: 70% email nurture presence in converted deals. Source: MyDigipal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-nurture-converted-deals-70-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-nurture-converted-deals-70-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- email nurture presence in converted deals for Email nurture in converted B2B deals<br><small>Source: MyDigipal (2025) · <a href="https://lighthousedata.io/data/email-nurture-converted-deals-70-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.