B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- email response rate for email newsletters (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier C
https://www.printroom.ie/offline-marketing-boost-online-business/ ↗
Source Article
How Can Offline Marketing Boost Your Online Business | Printroom.ie
How Can Offline Marketing Boost Your Online Business
Although we are living in the digital age, not everyone is hooked on smartphones and tablets. Some of your most important prospects might not even be so good with tech.
It takes about seven touchpoints to make the average customer take action. One…
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Study by the Direct Marketing Association, as cited by Printroom.ie
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email newsletters: 45% email response rate. Source: Direct Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-newsletter-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-newsletter-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- email response rate for email newsletters<br><small>Source: Direct Marketing Association (2026) · <a href="https://lighthousedata.io/data/email-newsletter-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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