B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- share of marketers rating email most effective channel for B2B marketers (2024)
59% of marketers believe that email is the most effective channel for driving more money.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BtoB Magazine
Primary
Tier C
https://bizibusiness.com/blogs/web-design-and-digital-marketing-agency/ ↗
Source Article
How Web Design and Digital Marketing Agency Can Generate Leads
Contents
If you operate a web design and digital marketing agency, you know what keeps you up at night: the battle between customer requirements and your needs.
If you operate or run a web design and digital marketing agency, you already know what keeps you up at night: the battle between customer r…
Original Research
BtoB Magazine
· Original study ↗
Methodology
Survey finding attributed to BtoB Magazine, cited by BiziBusiness blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 59% share of marketers rating email most effective channel. Source: BtoB Magazine (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-most-effective-channel-b2b
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<blockquote cite="https://lighthousedata.io/data/email-most-effective-channel-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of marketers rating email most effective channel for B2B marketers<br><small>Source: BtoB Magazine (2024) · <a href="https://lighthousedata.io/data/email-most-effective-channel-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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