B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
44%
44% -- email channel effectiveness share for marketing professionals (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://pagepilot.ai/blog/how-to-set-up-email-marketing-on-shopify ↗
Source Article
How to Set Up Email Marketing on Shopify to Drive More Sales
Most Shopify store visitors leave without buying and never return unless merchants actively re-engage them. Email marketing transforms these missed opportunities into revenue by nurturing one-time browsers into loyal customers through strategic follow-up messages. Shopify marketing automation stream…
Original Research
Shopify
· Original study ↗
Methodology
Cited via Shopify Blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 44% email channel effectiveness share. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-most-effective-channel-44-percent
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<blockquote cite="https://lighthousedata.io/data/email-most-effective-channel-44-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- email channel effectiveness share for marketing professionals<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/email-most-effective-channel-44-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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