B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share saying email most effective channel for small businesses (2025)
44% of small businesses state that email is their most effective marketing channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hillmediagroup.com
Primary
Tier C
https://hillmediagroup.com/the-state-of-small-business-marketing-in-2025-what-you-need-to-know-to-st… ↗
Source Article
The State of Small Business Marketing in 2025: What You Need to Know to Stay Competitive - Hill Media Group
The world of small business marketing has fundamentally changed. What worked even two years ago may be costing you opportunities today. If you’re feeling like marketing has become more complex, more expensive, and less predictable, you’re not alone. The data confirms what many small business owners …
Original Research
hillmediagroup.com
· Original study ↗
Methodology
Up from 23% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 44% share saying email most effective channel. Source: hillmediagroup.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-most-effective-channel-44
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<blockquote cite="https://lighthousedata.io/data/email-most-effective-channel-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share saying email most effective channel for small businesses<br><small>Source: hillmediagroup.com (2025) · <a href="https://lighthousedata.io/data/email-most-effective-channel-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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