B
Evidence Grade B
Safe to Cite
Current
41%
41% -- email marketing very critical share for Survey respondents (marketers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer (Insider Intelligence)
Primary
Tier B
https://articles-na1.emarketer.com/topics/marketing-technology ↗
Source Article
Marketing Technology Articles
Original Research
eMarketer (Insider Intelligence)
· Original study ↗
Methodology
Share of respondents viewing email as "very critical" to their company's success, reported as far higher than pre-pandemic levels; automation and personalization cited as drivers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Survey respondents (marketers): 41% email marketing very critical share. Source: eMarketer (Insider Intelligence) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-very-critical-share
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<blockquote cite="https://lighthousedata.io/data/email-marketing-very-critical-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email marketing very critical share for Survey respondents (marketers)<br><small>Source: eMarketer (Insider Intelligence) (2026) · <a href="https://lighthousedata.io/data/email-marketing-very-critical-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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