B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45x
45x -- email marketing roi retail ecommerce for Retail and ecommerce email marketing (2026)
Email marketing delivers a return closer to $45 for every $1 spent in retail and ecommerce.
- Stated as 'closer to $45' return for every $1 spent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
maestra.io
Primary
Tier C
https://maestra.io/blog/comparisons/magento-email-marketing-tools ↗
Source Article
The 8 Best Magento Email Marketing Tools in 2026
The 8 Best Magento Email Marketing Tools in 2026
Email marketing returns an average of $36 for every $1 spent – more than any other channel – and 50% of consumers made a purchase directly from an email in the past year. For a Magento store, the platform behind those emails determines how much of tha…
Original Research
maestra.io
· Original study ↗
Methodology
Retail/ecommerce-specific variant of the $36:1 email ROI benchmark, from article FAQ; no original study named in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail and ecommerce email marketing: 45x email marketing roi retail ecommerce. Source: maestra.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-retail-ecommerce-45
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-retail-ecommerce-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45x</strong> -- email marketing roi retail ecommerce for Retail and ecommerce email marketing<br><small>Source: maestra.io (2026) · <a href="https://lighthousedata.io/data/email-marketing-roi-retail-ecommerce-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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