B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10
10 -- email marketing roi range for Most Organizations (2026)
Email marketing ROI typically starts from 10:1 (in a typical range of 10:1 to 36:1) for most organizations.
- Represents the lower bound of the typical range (10:1 to 36:1)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://blog.hubspot.com/blog/tabid/6307/bid/33901/The-Ultimate-List-of-2012-Email-Marketing-Stats.a… ↗
Source Article
Email marketing ROI: Key stats & proven effectiveness
Email marketing ROI consistently outperforms most digital channels. But many teams struggle to measure it accurately and connect campaign activity to revenue. Attribution gaps, fragmented data, and unclear benchmarks often limit visibility into what is actually driving results.
Successful email mark…
Original Research
HubSpot
· Original study ↗
Methodology
Top-performing programs exceed 50:1
Methodology documented
Segmentation
Industrymarketing_tech
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Most Organizations: 10 email marketing roi range. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-range
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- email marketing roi range for Most Organizations<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/email-marketing-roi-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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