B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36
36 -- email marketing roi by industry for Software & technology (2020)
The email marketing ROI for the Software & technology industry was 36:1.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36
Unit
Multiple
Data Vintage
2020
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing ↗
Source Article
The ROI of Email Marketing [Infographic] - Litmus
The ROI of Email Marketing [Infographic]
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns.
Is there anything you can do to drive a…
Original Research
Litmus
· Original study ↗
Methodology
Litmus' 2020 State of Email Survey of more than 2,000 marketing professionals worldwide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Software & technology: 36 email marketing roi by industry. Source: Litmus (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-by-industry-software
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-by-industry-software" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- email marketing roi by industry for Software & technology<br><small>Source: Litmus (2020) · <a href="https://lighthousedata.io/data/email-marketing-roi-by-industry-software" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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