B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40
40 -- email marketing roi multiple vs social media for Email marketing (2025)
Email marketing delivers an ROI up to 40 times higher than social media according to McKinsey research.
- Source states 'up to 40 times higher'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://nureply.com/blog/startup-email-marketing-proven-strategies-for-rapid-growth-in-2025/ ↗
Source Article
Startup Email Marketing: Proven Strategies For Rapid Growth In 2025
Startup Email Marketing: Proven Strategies For Rapid Growth In 2025
Quick Answer
In 2025, email marketing will remain a premier marketing channel for startups aiming to scale rapidly and cost-effectively. According to McKinsey, email marketing delivers an ROI up to 40 times higher than social media,…
Original Research
McKinsey
· Original study ↗
Methodology
Cited by Nureply from McKinsey research comparing email ROI to social media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 40 email marketing roi multiple vs social media. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-40x-social-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-40x-social-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- email marketing roi multiple vs social media for Email marketing<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/email-marketing-roi-40x-social-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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