B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

65%

65% -- email marketing revenue growth rate for global email marketing (2024)

2024  · Statista

Statista predicts email marketing revenue will increase by 65% over the next 4 years.

  • Forward-looking forecast
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Attribution: Statista View source
Lighthouse Research Team
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Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
global email marketing
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Statista Primary Tier C
https://www.andosmarketing.com/blog/tips-for-ecommerce-sales ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Tips for More Ecommerce Sales from A Klaviyo Marketing Agency
This blog post emphasises the effectiveness of Klaviyo email marketing for eCommerce, focusing on personalisation and automation to boost sales and customer loyalty. It provides actionable tips for optimising campaigns, maintaining a clean subscriber list, and leveraging A/B testing to improve perfo…
Original Research
Statista · Original study ↗

Statista forecast cited by secondary blog

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers Channelemail
Plain Text
global email marketing: 65% email marketing revenue growth rate. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-revenue-growth-65pct
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<blockquote cite="https://lighthousedata.io/data/email-marketing-revenue-growth-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- email marketing revenue growth rate for global email marketing<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/email-marketing-revenue-growth-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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