B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- email marketing increases retention belief percentage for Business professionals (2025)
80% of business professionals believe that email marketing increases customer retention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
get.kajabi.com
Primary
Tier C
https://get.kajabi.com/blog/kajabi-vs-teachable-which-all-in-one-online-course-platform-is-better ↗
Source Article
Kajabi vs. Teachable: The Best Online Course Platform for Your Business
Kajabi vs. Teachable: An In-Depth Comparison
If you're in the market for an all-in-one online course platform, read our in-depth comparison of Kajabi and Teachable.
Kajabi and Teachable are online course platforms that let you create, publish, and sell online courses. Unlike massive open online cour…
Original Research
get.kajabi.com
· Original study ↗
Methodology
Quoted in Kajabi blog's 'latest stats on email marketing' list with no attribution to the original study and no survey date; vintage derived from archive collection year (May 2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business professionals: 80% email marketing increases retention belief percentage. Source: get.kajabi.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-retention-belief-80pct
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<blockquote cite="https://lighthousedata.io/data/email-marketing-retention-belief-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email marketing increases retention belief percentage for Business professionals<br><small>Source: get.kajabi.com (2025) · <a href="https://lighthousedata.io/data/email-marketing-retention-belief-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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