B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- share of small business owners saying email marketing most effective advertising channel for Small business owners (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
websterdigitalmarketing.com
Primary
Tier C
https://websterdigitalmarketing.com/email-marketing-for-small-business/ ↗
Source Article
Email Marketing: A Small Business Must-Have! - Webster Digital Marketing, Inc. | Marketing Solutions for Small Businesses
If you own a small business, you know how important it is to get a leg up on the bigger businesses whenever you can. Webster Digital Marketing is a small business that works for small businesses, so we know firsthand the challenges small businesses face. That’s why we recommend email marketing—it’s …
Original Research
websterdigitalmarketing.com
· Original study ↗
Methodology
Cited by Webster Digital Marketing; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small business owners: 68% share of small business owners saying email marketing most effective advertising channel. Source: websterdigitalmarketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-most-effective-channel-small-business
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<blockquote cite="https://lighthousedata.io/data/email-marketing-most-effective-channel-small-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of small business owners saying email marketing most effective advertising channel for Small business owners<br><small>Source: websterdigitalmarketing.com (2026) · <a href="https://lighthousedata.io/data/email-marketing-most-effective-channel-small-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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