B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- current esp retention rate for Email Marketing Leaders (2023)
65% of email marketing leaders have stayed with their current ESP for at least one year.
- Survey sample of over 750 email marketers worldwide
- Snapshot data lacking longitudinal insight beyond the one-year mark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
83
Source
Litmus
Primary
Tier A
https://emailexpert.com/news/state-of-email-industry-reports/ ↗
Source Article
The State of Email Industry Reports: A Critical Examination with Litmus as a Case Study
Litmus recently published the “The 2023 State of ESPs Report“. In an era where data-driven decision-making is not just a trendy phrase but a necessity, industry reports are indispensable tools. These reports often shed light on market trends, consumer behavior, and technological advancements. For th…
Original Research
Litmus
· Original study ↗
Methodology
Survey of over 750 email marketers worldwide
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Email Marketing Leaders: 65% current esp retention rate. Source: Litmus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-leaders-current-esps
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<blockquote cite="https://lighthousedata.io/data/email-marketing-leaders-current-esps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- current esp retention rate for Email Marketing Leaders<br><small>Source: Litmus (2023) · <a href="https://lighthousedata.io/data/email-marketing-leaders-current-esps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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