C
Evidence Grade C
Use with Hedging
Current
87%
87% — email marketing importance for business leaders (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
31
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Twilio
Primary
Tier B
https://vmblog.com/bylines/twilios-annual-state-of-customer-engagement-report-finds-digital-engageme… ↗
Source Article
Twilio released its second annual State of Customer Engagement Report. Combining insight from the Twilio platform, which powers over 1 trillion human interactions annually, with results of new global research of 2,500 enterprise decision makers, the report reveals that digital communications were cr…
Also cited by
2026-05-01
The Retail Exec
https://theretailexec.com/growth-strategy/b2b-ecommerce-trends/
2026-05-02
Original Research
Litmus
· Original study ↗
Methodology
Litmus survey
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
business leaders: 87% email marketing importance. Source: Twilio (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/email-marketing-importance-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-importance-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> — email marketing importance for business leaders<br><small>Source: Twilio (2026) · <a href="https://lighthousedata.io/data/email-marketing-importance-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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