B Evidence Grade B Safe to Cite Dated

94.6%

94.6% -- email importance for small businesses and entrepreneurs (2021)

Name: Email Importance Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

2021 · n=1,027 · AWeber

Cite this stat Share How we verify

Attribution: AWeber View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

94.6%

Unit

Percentage

Data Vintage

2021

Entity

small businesses and entrepreneurs

Sample Size

1,027

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (63)

AWeber Primary Tier A

https://www.aweber.com/digital-marketing-report.htm?awt_a=1w&awt_l=5hmky&awt_m=3zQsucOY7ndA ↗

Confidence: 77/100 Vintage: 2021 Channel: Cc Extraction

Source Article

iProactive

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Original Research

AWeber · Original study ↗

Methodology

Online survey of small business marketers

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

small businesses and entrepreneurs: 94.6% email importance. Source: AWeber (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-importance-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-marketing-importance-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94.6%</strong> -- email importance for small businesses and entrepreneurs<br><small>Source: AWeber (2021) · <a href="https://lighthousedata.io/data/email-marketing-importance-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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