B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- professionals saying email highest roi for marketing professionals (2025)
30% of surveyed professionals report that email marketing generates the highest ROI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
openrateclub.com
Primary
Tier C
https://openrateclub.com/email-marketing-statistics/ ↗
Source Article
Email marketing statistics (2025)
Email has accompanied us since the dawn of the Internet, and neither the boom of instant messaging nor the success of social media has managed to diminish its use. This is particularly noteworthy in the business realm. Did you know that 62.86% of businesses and companies choose to communicate always…
Original Research
openrateclub.com
· Original study ↗
Methodology
Survey on email marketing ROI perception
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 30% professionals saying email highest roi. Source: openrateclub.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-highest-roi-30
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<blockquote cite="https://lighthousedata.io/data/email-marketing-highest-roi-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- professionals saying email highest roi for marketing professionals<br><small>Source: openrateclub.com (2025) · <a href="https://lighthousedata.io/data/email-marketing-highest-roi-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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