B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- marketers rating email marketing most effective for event promotion for event marketers (2022)
Around 40% of marketers believe that email marketing is the most effective way for event promotions according to the Events Industry Benchmark Report.
- The source specifies 'around 40%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Events Industry Benchmark Report
Primary
Tier C
https://www.wiztales.com/blog/how-to-get-more-participation-for-your-education-fair ↗
Source Article
How to Get More Participation For Your Education Fair?
Physical events such as the education fairs were one of the first hit as the global pandemic began to plummet industries across the globe. However, many institutions were quick to adapt to the online spectrum by transforming their teaching methods to a completely virtual environment. While the teach…
Original Research
Events Industry Benchmark Report
· Original study ↗
Methodology
Cited from the Events Industry Benchmark Report; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event marketers: 40% marketers rating email marketing most effective for event promotion. Source: Events Industry Benchmark Report (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-event-promotion-effectiveness
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<blockquote cite="https://lighthousedata.io/data/email-marketing-event-promotion-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketers rating email marketing most effective for event promotion for event marketers<br><small>Source: Events Industry Benchmark Report (2022) · <a href="https://lighthousedata.io/data/email-marketing-event-promotion-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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