B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- email marketing critical to success rate for email marketers (2021)
Over 90% of survey participants stated that email marketing is critical to the overall success of their company.
- Reported as 'over 90%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://carney.co/daily-carnage-feature/the-litmus-2021-state-of-email-report/ ↗
Source Article
The Litmus 2021 State of Email Report - Carney
2021 is a big year for data. After Covid-19, metrics that marketers held near and dear to their hearts are nearly irrelevant. The pandemic shifted the shopping and consumption habits of the world, and 2021 was the year of adapting to those changes.
Litmus, the top dog of email data and testing, has …
Original Research
Litmus
· Original study ↗
Methodology
Litmus 2021 State of Email survey; reported as 'over 90%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers: 90% email marketing critical to success rate. Source: Litmus (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-critical-success-2021
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<blockquote cite="https://lighthousedata.io/data/email-marketing-critical-success-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email marketing critical to success rate for email marketers<br><small>Source: Litmus (2021) · <a href="https://lighthousedata.io/data/email-marketing-critical-success-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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