B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
97%
97% -- share of marketers using personalized or interactive email elements for Email marketers (2026)
97% of marketers already use at least one interactive or personalized element in their emails according to Litmus' 2026 State of Email report.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://alterable.com/blog/successful-email-campaigns-what-the-best-marketers-are-doing-differently/ ↗
Source Article
Successful Email Campaigns: What the Best Marketers Are Doing Differently | Alterable
Think back to what email “personalization” used to mean. You dropped a subscriber’s first name into the subject line, pushed send to your entire list, and called it done. The results were fine. Not transformative, just fine. And for a while, the bar was low enough that fine was good enough.
Those da…
Original Research
Litmus
· Original study ↗
Methodology
Cited by Alterable from Litmus' 2026 State of Email report; measures use of at least one interactive or personalized element in emails.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers: 97% share of marketers using personalized or interactive email elements. Source: Litmus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketers-personalized-elements-2026
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<blockquote cite="https://lighthousedata.io/data/email-marketers-personalized-elements-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- share of marketers using personalized or interactive email elements for Email marketers<br><small>Source: Litmus (2026) · <a href="https://lighthousedata.io/data/email-marketers-personalized-elements-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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