B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- planned personalized email investment share for Email marketers (2026)
67% of email marketers planned to invest in more personalized email campaigns, according to Upland Software cited in a 2026 playbook.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upland Software
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-nurture-campaigns/ ↗
Source Article
Email Nurture Campaigns: An Ecommerce Playbook for 2026
Your store is getting traffic. Some people join the list, some add to cart, some even buy once. Then momentum stalls. Revenue spikes around promotions, drops in between, and retention feels weaker than it should for a product customers like.
That pattern usually points to the same problem. The store…
Original Research
Upland Software
· Original study ↗
Methodology
Original survey date and sample size not stated in citing article; vintage taken from article year (2026 playbook).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers: 67% planned personalized email investment share. Source: Upland Software (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketers-personalized-campaign-investment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketers-personalized-campaign-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- planned personalized email investment share for Email marketers<br><small>Source: Upland Software (2026) · <a href="https://lighthousedata.io/data/email-marketers-personalized-campaign-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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