B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- email list conversion rate for Online course creators with engaged email lists (2026)
Online course creators convert between 2% and 5% of engaged email list subscribers into paying customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
passion.io
Primary
Tier C
https://passion.io/blog/5-best-course-niches-to-make-money-online-2026 ↗
Source Article
5 Best Course Niches To Make Money Online 2026
5 Best Course Niches To Make Money Online 2026
Reaching $10,000 in monthly recurring revenue (MRR) from online courses isn't about inventing a new market. It's about entering a proven niche with a superior delivery model. The five most profitable niches are Fitness & Wellness, Business & Marketing S…
Original Research
passion.io
· Original study ↗
Methodology
Range 2-5%; midpoint used; applies to email lists of 500-1,000 subscribers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online course creators with engaged email lists: 2% email list conversion rate. Source: passion.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-to-paid-conversion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-to-paid-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email list conversion rate for Online course creators with engaged email lists<br><small>Source: passion.io (2026) · <a href="https://lighthousedata.io/data/email-list-to-paid-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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