B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- email list non purchaser share for ecommerce brands' email lists (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Orita
Primary
Tier B
https://help.orita.ai/how-do-oritas-engagement-models-differ-from-klaviyo-rfm ↗
Source Article
How do Orita’s engagement models differ from Klaviyo RFM?
How do Orita’s engagement models differ from Klaviyo RFM?
Orita engagement models and Klaviyo RFM are complementary! Think of it as Klaviyo telling you who they are, and Orita telling you what to do about it. Read our blog post about it here
In Short:
In Short:
- Klaviyo RFM tells you who your custo…
Original Research
Orita
· Original study ↗
Methodology
Vendor estimate for most brands' email lists; based on Orita customer data observations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands' email lists: 60% email list non purchaser share. Source: Orita (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-non-purchasers-share-60
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<blockquote cite="https://lighthousedata.io/data/email-list-non-purchasers-share-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email list non purchaser share for ecommerce brands' email lists<br><small>Source: Orita (2025) · <a href="https://lighthousedata.io/data/email-list-non-purchasers-share-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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